use wasted effort pursing the wrong result

June 20, 2020, 03:27:37 pm

Creating A Marketing Strategy For Your Business Marketing Articles | January 4 Teuvo Teravainen Finland Jersey , 2013
Do you feel that your marketing efforts need something of a boost? This is one area of business where it seems that problems often aren't evident until it's almost too late. You may think that everything is working reasonably well, but then suddenly discover that you don't have the expected levels of income.

In part, this reflects the fact that marketing is frequently seen as being something that is about building for the long-term. It's not an area of the business that is likely to involve deadlines, desperate customers, or numerous urgent requests. This also helps to explain why it sometimes drops down the list of priorities.

Human nature is such that many of us have a tendency to deal with elements that are seen as being priorities. How do they get into such a situation? It's often a matter of having others telling us that work needs to be done, or that a certain date should be seen as being essential.

With this in mind Jori Lehtera Finland Jersey , how can you ensure that marketing gets the focus that it needs and deserves? At the back of your mind, you should always be thinking that marketing holds the key to the long-term success of the business. This is good advice, in theory, but it may not be obvious how this relates to the practical management of the business.

A real effort needs to be made to make time for marketing. Once you realise that it really should be a priority, you surely must come to the conclusion that time has to be made available. Without setting aside particular, assigned periods within your working week Patrik Laine Finland Jersey , it's unlikely that things will change in a hurry.

Having that dedicated time is a great first step, but you'll undoubtedly be aware of the need to think about how you choose to spend that time. There is a danger, which should not be under-estimated, of falling into the trap of believing that you can simply do a little bit of work in this area within your chosen time-slot.

The reality here is that you need to be working to a plan. Every step that you take should be about helping to meet the aims and objectives of this marketing plan. The very best, most active, business owners know this to be true. It's now time for you to adopt the same approach.

As with so many things in life Lauri Korpikoski Finland Jersey , you'll find that it's easier to convince yourself to put a plan into action once you start to see initial results. Your confidence levels will grow and you'll understand the importance of the actions that you are taking. Before long, you simply won't be able to drag yourself away from vital marketing tasks.

One of the reasons target setting is so hard, is that human emotion is left out of the equation.

INTRODUCTION

What's your target achieving track record? Do you reach the majority of your targets within their set timeframes, or do you find yourself throwing up all kinds of rationalizations and reasons as to why the majority of your targets were not met? It might be because your target setting process is a little too much about numbers and not nearly enough about emotion, about how people feel about the various aspects of target setting, pursuing and achieving.

TARGETS MUST SPEAK TO THE HEART Leo Komarov Finland Jersey , NOT JUST THE HEAD

Targets that are an almost mathematical arrangement of "performance measure + target value + timeframe" speak loudly and clearly to the head. They say nothing to the heart. What makes a target speak to the heart is rich and sensual language that tells vivid and compelling stories of the future as if the target had already been achieved.

This isn't magic. It's just our brain's RAS (reticular activating system) which is the part of the brain that decides what we give conscious attention to. Whatever turns your RAS on, is what your mind will obsess over. If you've got your RAS turned on to drinking 8 glasses of crystal clear, cool, cleansing, refreshing, sparkling water every day Mikko Koivu Finland Jersey , then something changes. Your mind makes you notice water coolers when you walk past them, notice how many other people have glasses of water on their desks or in their hands, notice where you could get your next drink of water from, notice how dry and parched and desperate your mouth is for a sip.

Targets that stick to the old formula of "performance measure + target value + timeframe" leave people to the ways they have felt about targets in the past: bored, cynical, pessimistic Jussi Jokinen Finland Jersey , sarcastic. These are the emotions that do not fuel action toward target, that lead to misinterpretation of the target, that cause wasted effort pursing the wrong results. Targets that are told with vivid and sensual stories are targets than unleash emotions like anticipation, curiosity, excitement, desperation Erik Haula Finland Jersey , impatience, passion and want. These are the emotions that move people toward targets (like the author toward chocolate).

TARGETS MUST BE BELIEVED TO BE SEEN

Deming says in his classic book The New Economics:

"How could their be life without aims and hopes? Everyone has aims, hopes, plans. But a goal that lies beyond the means of its accomplishment will lead to discouragement, frustration, demoralization. In other words Mikael Granlund Finland Jersey , there must be a method to achieve an aim."

It's funny, but beliefs are often more real to people than facts. It takes some very strong experiences and immersion in facts to shift our long-held beliefs. It is our beliefs and not data that drive our choices and behaviours. What we believe about the achievability of a target will more drive how we feel about pursuing it than the fact that it is written in our business plan.

Targets without any strategies or means for being achieved are targets that easily stimulate emotions of fear of failure, frustration, procrastination, confusion and overwhelm. Such. Cheap Jerseys China Free Shipping Cheap Jerseys China Free Shipping Cheap Soccer Jerseys Wholesale Cheap Authentic NHL Jerseys Cheap Authentic Jerseys Cheap Custom MLB Jerseys Wholesale Jerseys Cheap Authentic College Jerseys Cheap Authentic NHL Jerseys Wholesale Authentic Jerseys